Puma

Puma had been in a clear downtrend for years. Weak price action, no momentum, no strength.

But the real reason wasn’t technical — it was narrative.

Puma had no clear growth story:

• no major athletes carrying the brand

• no innovation creating excitement

• no competitive edge versus Nike or Adidas

In sportswear, winning sells. Puma wasn’t winning anywhere.

In Formula 1, the teams sponsored by Puma were out of the title fight very early. No victories, no headlines, no hype.

Without hype, there are no new buyers.
Without buyers, price only goes one way.

The drop from €21.93 to €16 was just the market accepting reality.

The chart followed the story.

IMPORTANT

The examples shown are real market analyses published to illustrate how we read and approach the markets at FastCapital. Some of these analyses were not executed as trades. They do not represent a full trading history or performance. The content published in this section is provided for educational and informational purposes only. The examples shown are real market analyses selected to illustrate how FastCapital approaches market analysis and decision-making.
These examples do not necessarily represent executed trades and do not constitute a complete trading record or overall performance. Past results do not guarantee future outcomes. This content does not constitute investment advice or a recommendation to buy or sell any financial instrument.